777bld Privacy Policy

This Privacy Policy ("Policy") describes how 777bld ("777bld", "we", "us", "our") collects, uses, stores, shares, and protects personal data obtained from users ("you", "your") who access or interact with the 777bld website and associated services (collectively, the "Platform"). This Policy applies to all registered players, prospective players who browse the Platform, and anyone who contacts us through any support channel.

By using the Platform, you acknowledge that you have read and understood this Policy and consent to the collection and processing of your personal data as described herein. If you do not agree with this Policy, please do not use the Platform. This Policy should be read in conjunction with the Terms & Conditions, which govern your use of the Platform as a whole.

777bld may update this Policy from time to time. Material changes will be communicated via in-platform notification or the email address registered to your account. The "Last Updated" date above reflects the most recent revision.

🛡️ Data Protection at a Glance

The following cards summarise the six core principles that guide how 777bld handles your personal data.

1. Personal Data We Collect

777bld collects personal data in three primary ways: directly from you when you register or interact with the Platform, automatically when you use the Platform, and from trusted third parties where necessary for verification or fraud prevention.

1.1 Data you provide directly:

• Registration data: Full name, date of birth, email address, phone number, and residential address (including city — e.g., Dhaka, Chittagong, Sylhet, Khulna, Rajshahi, Barisal).
• Identity verification documents: National ID card (NID), passport, or driving licence, and proof of address documents where required for KYC (Know Your Customer) compliance.
• Payment information: bKash or Nagad mobile wallet numbers, Rocket account details, bank account numbers (Dutch-Bangla Bank, City Bank, BRAC Bank, Islami Bank, Sonali Bank), or Visa/Mastercard details. Full card numbers are never stored on our servers — payment processing is handled by PCI-DSS compliant partners.
• Communications data: Messages, queries, and attachments you send to our support team via email or live chat.
• Responsible gaming preferences: Deposit limits, session limits, self-exclusion requests, and cool-off period selections you configure within your account.

1.2 Data collected automatically:

• Device and technical data: IP address, browser type and version, operating system, device model, screen resolution, and time zone (Bangladesh Standard Time, UTC+6).
• Usage data: Pages visited, games played, betting history, session duration, click patterns, and referral source.
• Cookie and tracking data: First-party cookies, session identifiers, and analytics pixels. See Section 7 for full cookie details.

1.3 Data received from third parties:

• Identity and age verification results from third-party KYC service providers.
• Fraud screening data from payment processors and anti-fraud partners.
• Publicly available data used to verify the accuracy of information you have provided.

2. How We Use Your Personal Data

777bld uses your personal data only for specific, legitimate purposes. The table below sets out our primary processing activities and the legal basis for each.

3. How We Share Your Data

777bld does not sell your personal data. We share personal data only in the limited circumstances described below, and only to the extent necessary for the stated purpose.

• Payment service providers: bKash, Nagad, Rocket, Upay, and our banking and card-processing partners receive transaction data necessary to process your deposits and withdrawals. These partners operate under their own privacy policies and are independently responsible for their data handling.
• KYC and fraud prevention partners: Identity verification and fraud screening providers receive the minimum personal data required to complete verification checks. All such partners are bound by strict data processing agreements.
• Game technology providers: Providers such as Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Ezugi, and Spribe may receive anonymised or pseudonymised session identifiers to deliver their game content. They do not receive your full name, contact details, or financial information.
• Legal and regulatory authorities: We may disclose personal data to law enforcement agencies, regulators, or courts where required to do so by applicable law or valid legal process.
• Business transfers: In the event of a merger, acquisition, or sale of all or part of our business, your personal data may be transferred to the acquiring entity as part of that transaction. We will notify you in advance of any such transfer.

All third-party data processors engaged by 777bld are subject to data processing agreements that require them to handle your personal data securely, lawfully, and only for the specific purposes for which they have been engaged.

4. Data Security

777bld implements a range of technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, and destruction. Key measures include:

• 256-bit SSL/TLS encryption for all data transmitted between your browser or app and our servers.
• Encrypted storage for sensitive data fields including identity document details and payment references.
• Access controls: Personal data is accessible only to authorised 777bld personnel who require it to perform their job functions. All staff with access to personal data are subject to confidentiality obligations.
• Regular security audits and penetration testing conducted by qualified third-party security professionals.
• Certified fair-play RNG technology to ensure game integrity, which is separate from but complementary to our data security infrastructure.

Despite these measures, no method of transmission over the internet or electronic storage is completely secure. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security. In the event of a data breach that is likely to result in a high risk to your rights, we will notify you without undue delay.

5. Data Retention

777bld retains personal data only for as long as is necessary for the purposes for which it was collected, or as required by applicable law. The following general retention periods apply:

• Active account data: Retained for the duration of your account and for a minimum of five years after account closure, to comply with AML and financial record-keeping obligations.
• Transaction records: Retained for a minimum of five years from the date of the transaction, in line with standard financial record-keeping requirements.
• Identity verification documents: Retained for the period required by applicable KYC obligations, typically five years from the date of verification or account closure, whichever is later.
• Support communications: Retained for up to three years from the date of the last communication, unless a longer period is required for ongoing dispute resolution.
• Marketing preferences and consent records: Retained for the duration of your account, or until you withdraw consent, plus one year thereafter.
• Anonymised analytics data: May be retained indefinitely, as it cannot be linked back to any individual.

When personal data is no longer required, it is securely deleted or anonymised in accordance with our internal data disposal procedures.

6. Your Data Protection Rights

As a user of the 777bld Platform, you have the following rights in relation to your personal data. To exercise any of these rights, please contact us at [email protected]. We will respond to all valid requests within 30 days.

• Right of access: You may request a copy of the personal data we hold about you, together with information about how it is processed.
• Right to rectification: You may ask us to correct any inaccurate or incomplete personal data we hold about you.
• Right to erasure: You may request deletion of your personal data where it is no longer necessary for the purpose for which it was collected, or where you withdraw consent and no other legal basis applies. Note that certain data must be retained to meet our legal obligations and cannot be deleted on request.
• Right to restriction: You may ask us to restrict processing of your personal data in certain circumstances — for example, while the accuracy of the data is contested.
• Right to data portability: You may request a structured, machine-readable copy of personal data you have provided to us, where processing is based on consent or contract.
• Right to object: You may object to processing based on legitimate interests or for direct marketing purposes. We will cease such processing unless we can demonstrate compelling legitimate grounds that override your interests.
• Right to withdraw consent: Where processing is based on your consent (e.g., marketing communications), you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before the withdrawal.

7. Cookies & Tracking Technologies

777bld uses cookies and similar tracking technologies to operate the Platform, remember your preferences, and understand how players use our services. The following cookie categories are in use:

• Strictly necessary cookies: Essential for the Platform to function — these include session authentication tokens, CSRF protection tokens, and load-balancing cookies. These cannot be disabled without significantly impairing Platform functionality.
• Functional cookies: Remember your preferences such as language settings, display options, and responsible gaming configurations you have set.
• Analytics cookies: Collect anonymised data about how players interact with the Platform — which games are most popular, how long sessions last, and where players navigate. This data helps us improve the Platform experience. We use privacy-conscious analytics tools that do not fingerprint individual users.
• Marketing cookies: Used only where you have given explicit consent to receive personalised promotional communications. You may withdraw this consent at any time through your account settings or by contacting support.

You can manage or block non-essential cookies through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of the 777bld Platform. For guidance on managing cookies in your specific browser, refer to your browser's help documentation.

8. Minors & Age Restriction

The 777bld Platform is strictly intended for adults aged 21 years and above. We do not knowingly collect or process personal data from individuals under the age of 21. If we become aware that personal data has been collected from a person under 21, we will immediately close the associated account, return any deposits to the original payment method, and securely delete all personal data associated with that individual.

If you believe that a person under the age of 21 has registered an account on the 777bld Platform, please notify us immediately at [email protected]. We take our age-verification obligations seriously and act swiftly on any reports of underage access.

9. Contact Us & Complaints

If you have any questions about this Privacy Policy, wish to exercise your data protection rights, or have a concern about how 777bld has handled your personal data, please contact our Data Protection team:

We take all privacy complaints seriously and will acknowledge your request within five business days. If you are not satisfied with our response, you retain the right to escalate your complaint to the relevant data protection authority in your jurisdiction.

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